Peak Performance Matters!

Whether creating a furniture heirloom or building an addition on a home,
today’s craftsmen demand serious performance from their tools. To earn a
coveted spot in their toolbox or on their shop floor, tool vendors need to
communicate a clear value proposition with enough depth to assure the
potential user that the tool is up to the task and is in fact the best choice in
its category.

ToolMetrix helps vendors in the woodworking and DIY community tell their
story in terms that the artisan appreciates.  We provide engineering and
technical communication services to assist with design validation,
functional or performance benchmarking, quality assurance, market
research and technical documentation. Our network of experienced
professionals has advanced expertise in woodworking and DIY disciplines,
with decades of combined experience developing content for tool
manufacturers as well as national icon how-to publications.
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